Theatrical Poster Second Design, The Art of Evil

This is the second poster design for our short film opening sequence, The Art of Evil. The reason why we have done a second poster is because we designed the first as if we were advertising a fully financed and produced feature film. This poster however is more specific and relates solely to the two minutes we have filmed for our opening title sequence. The first change is to the title. A shadow has been added which helps to add a greater depth to the title. Secondly the font of the tag-line has been changed. It looks familiar to that of typewriter print, which could be suggestive that the film is set in a different period. The third and probably most notable change is to the protagonist on the front of the poster. In the first design he was wearing an assault rifle strapped around his back, but this was removed due to the fact that there is not an actually rifle in the film. This in turn drew more attention to the character and the handsaw weapon.